Victory Attractions was founded to challenge the idea that merchandise in the gift shop has to be generic. Too often, visitor attractions settle for stock items with a logo – forgettable products that don’t reflect the experience they represent.
We take a different approach. We design and produce bespoke merchandise that tells your story, aligns with your brand, and connects with your visitors.
Whether it’s a handcrafted keepsake, a curated retail range, or a creative gift shop concept, we manage the full process – from initial ideas to finished product – with a focus on quality, originality, and purpose.
Our mission is simple: to help attractions turn their identity into products people want to take home and remember.
How We Work
We’re experts in creating memorable promotional merchandise for visitor destinations.
Any great product starts with a great idea – and with over 16 years of combined experience designing unique, story-driven merchandise, we know how to develop something truly distinctive for your attraction.
Our process is collaborative and straightforward:
- Discuss ideas and define a concept that reflects your site’s story and audience.
- Explore design options through a range of visuals, then select a favourite.
- Review a physical sample to see and feel the product in real life.
- Refine the design based on feedback – we adapt until it’s just right.
- Move into full production and arrange packaging and fulfilment, so items are retail-ready for your shop.
Working with some awesome people…
Including teams, their sponsors, agencies and driver managers.
Ollie Curtis
Co-Founder
Specialising in understanding client aims at Victory Attractions, ensuring projects align with their vision. With a background in supply chain, he optimizes processes for seamless production and delivery.
Lewis Staveley-Phelan
Co-Founder
Manages projects from concept to production. Specialising in creating unique, high-quality merchandise and souvenirs that stand out from the ordinary.
FAQs
Have any questions? We’ve got the answers…
For bespoke projects, get in touch with our design team!
We work with a variety of clients in the attractions and tourism industry, including museums, farm parks, zoos, and more.